Document: PRD-RESET-001
Classification: Internal / Team Only
Prepared: 2026-03-27
Subject: Product reset briefing — Peeko
Mode: Digest-first

PEEKO

A digest-first product reset. This document tracks the gstack review sequence, records each stage's output, and holds the team to the locked constraints.

Status
Office Hours complete. CEO Review pending.
Positioning
Kid-safe screen-time app that tells you what your child watched today, and gives you one good question to ask tonight.
Core loop
Bounded content → exact logging → digest → one better conversation later.
Golden rule
Every feature must help the parent understand screen time better, or make that understanding more valuable.
Section I

Locked constraints

These decisions are final for this reset cycle. Do not revisit without new evidence.

Digest-first wedge Together-first hero blocked Broad parenting platform blocked Smallest provable loop only
Reset rules
  1. Do not drift into broad parenting platform land.
  2. Every feature must justify digest value.
  3. Specific and trustworthy beats magical and vague.
  4. Setup burden must stay tiny.
Section II

Review sequence

Four stages. Each produces a locked output before the next begins. Incomplete stages are marked TBD.

Step 01

Office Hours

Done

Challenge the product thesis brutally. Strip out the overbuilt parts. Define the smallest complete loop worth building.

user stories v3 landing page v1 mvp reset doc gstack reset doc
Findings
  • The wedge is digest-first, not Together-first.
  • The real pain is not lack of controls. It is lack of visibility and context.
  • Smallest loop: safe child experience → exact logging → digest → one better question later.
  • Together, web dashboard, playlists, recommendations, exports deferred.
  • The product only wins if the digest feels specific, trustworthy, and immediately useful.
Full transcript 
Peeko should not start as a giant parenting platform.

The irreducible job is: help me understand my child's
screen time well enough to turn it into a real
conversation later.

Parents may not pay for "nice-to-have awareness." They
will only pay if the digest gives them fast trust and
real conversational value.

Anything that weakens safe experience, exact logging,
digest usefulness, or paid conversion should wait.

OVERBUILT:
  Together sessions, co-watch, co-draw, co-play,
  web dashboard, co-parent roles, weekly summaries,
  recommendations, playlists, advanced scheduling,
  remote controls, owl cosmetics, gallery, exports.

SMALLEST COMPLETE LOOP:
  01. Parent creates one child profile.
  02. Parent enables a small default curated pack.
  03. Child uses Peeko in a bounded safe mode.
  04. Peeko logs exact titles and duration.
  05. Parent sees a digest with exact titles, a short
      recap, and one question to ask tonight.
  06. Paid unlocks richer summaries and prompts.

POSITIONING:
  Peeko is the kid-safe screen-time app that tells
  you exactly what your child watched today — and
  gives you one good question to ask tonight.
Step 02

CEO Review

TBD

Lock the one-sentence thesis, one-sentence positioning, 5-item MVP scope, hard cut list, and the one metric that matters.

expected: thesis expected: positioning expected: mvp scope expected: metric
Awaiting review

This step has not been completed. Output will appear here when the CEO review is run.

Step 03

Design Review

TBD

Rewrite the landing page around the digest-first wedge. Set message hierarchy. Decide what to de-emphasize or remove.

expected: hero rewrite expected: section order expected: messaging cuts
Awaiting review

This step has not been completed. Output will appear here when the design review is run.

Step 04

Engineering Review

TBD

Define the smallest end-to-end system. Minimum data model for logging and digest. Failure modes. What is fakeable in v1 versus what must be real.

expected: architecture expected: data model expected: fake vs real expected: failure modes
Awaiting review

This step has not been completed. Output will appear here when the engineering review is run.

Section III

Source documents

Required read order
  1. pekoo-user-stories-v3.md
  2. peeko-landing-page-v1.html
  3. peeko-mvp-reset.md
  4. peeko-gstack-reset.md
End of briefing.
Document PRD-RESET-001 · Peeko · gstack.dayvough.com/peeko
Last updated: 2026-03-27